Casino has a lot going for it: Robert De Niro and Nicky Santoro make the characters of Ace Rothstein and Sam Giancana instantly recognizable, while the movie captures the essence of Las Vegas culture. Unlike other epic crime dramas that barely skim the surface, Scorsese’s film shows the seedy underbelly of organized crime and its connections to local politicians and unions. It also celebrates opulence, neon signs, and gamblers having fun with cards and slots.
Regardless of their age or income, people who come to casinos share certain feelings and experiences: the excitement of betting, the thrill of winning, and a sense of nostalgia for days gone by. It is important to understand what kind of emotional experience your guests are seeking so that you can provide them with the right entertainment and amenities.
While demographic information is useful, it’s not enough to understand your audience and their needs. For example, a group of women may look like they are in their 30s and 40s with high-paying jobs but without knowing their motivations for visiting your casino they could be attending a bachelorette party or meeting with business associates. Using this demographic information alone, marketers would be unable to provide these women with the right kind of gaming experience.
Instead, focus on understanding your audience’s emotions and motivations by analyzing their feedback and reviews. This will help you improve your operations and enhance the overall guest experience. In addition, ensuring that you have a fast and efficient customer support system will improve trust and boost user satisfaction.